A glimpse of one of the fabric floors in our lovely showroom.
The Tactile Experience: Why Touching Your Upholstery Fabrics Matters in Purchase Decisions
In the digital age of online shopping, where screens replace storefronts and clicks substitute for physical browsing, there’s a crucial aspect often overlooked: the tactile experience. When it comes to upholstery fabrics, the sensation of touch plays a pivotal role in shaping purchase decisions. Exploring textures and feeling the fabric beneath your fingertips isn’t just a luxury; it’s a necessity. Let’s delve into why touching your upholstery fabrics physically can profoundly influence your choices and prove invaluable in your shopping journey.
1. Sensory Connection
Touch is one of our primary senses, and it holds remarkable power in forging connections and evoking emotions. When you run your fingers across a fabric, you engage not only with its physical properties but also with the sensations it elicits. The softness of velvet, the smoothness of silk, or the warmth of wool can evoke feelings of comfort, luxury, or coziness, guiding your subconscious towards fabrics that resonate with your preferences and lifestyle.
2. Texture Tells a Story
Every fabric has a story to tell, and its texture is the narrator. Is it rough or smooth, plush or sleek? By physically touching upholstery fabrics, you gain insights into their tactile qualities and characteristics that photographs or descriptions alone cannot convey. Whether you seek a sumptuous feel for a formal setting or a durable texture for everyday use, the tactile experience offers firsthand knowledge to inform your decision-making process.
3. Quality Assurance
In the realm of upholstery fabrics, quality is paramount. While online descriptions may tout durability and longevity, nothing compares to assessing quality firsthand through touch. Feeling the weight, thickness, and resilience of a fabric allows you to gauge its durability and suitability for your specific needs. By physically inspecting upholstery fabrics, you can identify signs of craftsmanship and discern between superior and subpar quality, ensuring your investment stands the test of time.
4. Visual Perception
The tactile experience goes hand in hand with visual perception, enriching your understanding of color, pattern, and texture. While photographs may depict colours and patterns accurately, the nuances of shade, depth, and sheen can vary in person. By touching upholstery fabrics in-store, you can observe how they interact with light, how colours complement or clash with existing decor, and how patterns align or diverge from your aesthetic preferences. This holistic approach empowers you to make informed choices that harmonise with your design vision.
5. Confidence in Decision-Making
Ultimately, the tactile experience instills confidence in your decision-making process. By physically engaging with upholstery fabrics, you transcend the realm of speculation and enter the realm of certainty. You no longer rely solely on visual representations or secondhand accounts; instead, you trust your senses to guide you towards fabrics that resonate with your tactile preferences and practical requirements. This confidence is invaluable, ensuring satisfaction with your purchase for years to come.
In a world inundated with virtual experiences, the tactile sensation of touching upholstery fabrics remains irreplaceable. From forging sensory connections to assessing quality, from unraveling stories to enhancing visual perception, the act of physically engaging with fabrics enriches the shopping journey in profound ways. So, the next time you embark on a quest for upholstery fabrics, remember the transformative power of touch and allow your senses to lead the way towards fabrics that not only look good but feel right.
No matter what you need, we have it here.
3rd generation family-run business
Our family-run business has been dedicated to producing and selling top-quality upholstery fabric, tulle, curtains, and other home textiles since 1963.
The business is run by the 3rd generation now, has a head office in the UK from the beginning of 2023, is proud to receive consistently positive feedback on our ability to transform living spaces.
Our products are exported around the world, from Canada to the Middle East and Australia. We believe that each residential, hospitality and commercial space requires its own unique character, and for this reason we have tailored our range of fabrics to meet the needs of all our visitors.
Among our extensive in-house collections, you can find hundred thousands of special fabrics and almost limitless combinations and design motifs. With over sixty years' experience, we can confidently assert we are weaving the fabrics of your imagination.
You are very welcome to contact us anytime for a pleasant conversation and to explore ideas.
Founded in 1963, Erdem fabrics
the go to destination for premium & distinctive upholstery fabrics
Hello I am Şahika, people like to call me Shakira and I oversee the UK market and lead the EU division of my family's enterprise in Bournemouth. My background is in finance with more than 10 years of experience in Retail Banking; the most recent being at NatWest Group in London. At the start of 2023 I sensed that the right moment had come to take over the family business.
As a child of family business owners, I spent countless summers working at our company and watching my mother and uncles expertly transform people's living spaces. Their interactions with customers and business partners taught me a wealth of knowledge and experience, without me even realising it.
We are an high-end upholstery fabric house, distributing exclusive in-house and curated collections to international markets worldwide.
Our flagship location has been situated in the northern region of Turkey since 1971, serving as a landmark establishment to offer assistance to others through our address.
Our mission is to bridge the gap between beauty, functionality and availability in the supply chain. We understand that sourcing times and stock availability are major obstacles, which is why we bring our wide range of top-tier collections from Turkey - known for its high craftsmanship - to the UK market. This allows us to easily meet lead times and offer a diverse range of premium collections to our customers with exceptional speed, value, and post-purchase support from the UK.
Accumulating knowledge and experience over 60 years in the industry, we have established a strong relationship with our business partners, enabling us to offer a unique array of exquisite collections curated from various fabric manufacturers.
Explore our extensive selection of unique collections, featuring a blend of contemporary and classic styles, showcasing a variety of exceptional handwoven materials such as Chenille, Velvet, High Viscose, Linen, Cotton, Silk, and more. With our entry into the UK market, we are excited to expand our offerings and cultivate strong business connections.